John Coffey purposely writes from the objective perspective of a referee, a teacher, and a coach, to create a centered contrast to the hyper-partisanship that has gripped the media, particularly since the advent of social media. This intentional strategy is purely based on a search for truth, in order to center, strengthen, and smarten up politics, with the ultimate goal of advancing the U.S. Constitutional mandate "to form a more perfect Union". To help accomplish this fundamental purpose of pursuing "a more perfect" unity in America, he has created two Tools for Truth™, called Truth Track™ and Truth Trap™, which are designed to fight fake news, and revolutionize political reporting to empower the American people with truth. He is also the author of several books, including the upcoming book entitled Political Football™: The Super Bowl of Politics™; the founder of TruthParty.com, America's Political Peace Plan™; and the creator of President Truth™ with 2020 Vision™, to point America toward a better, bolder, and benevolent future.